We know the traditional B2B marketing funnel is dead. Today’s B2B buyer’s journey is anything but linear—prospects zig and zag as they jump between channels and brand touchpoints. B2B buyer behavior in researching solutions and making purchase decisions is radically changing.
 
In this session, we’ll account for how AI, digital consumption patterns, and new buyer expectations have impacted the B2B buyer journey, and explore a more dynamic approach as a result that addresses everything from deeper ideal customer profile (ICP) research, intent-driven personalization, buyer-led growth, and path-to-value acceleration. Taking this type of approach enables you to drive greater engagement, leads, pipeline, and customer acquisition with today’s B2B buyers.
 
After this session, you’ll be able to:
 
- Learn the most important action to take right now that makes the other 99% of your B2B marketing stronger.
- Uncover effective ways to engage with your audience through today’s messy, non-linear buying journey.
- Discover how to precision-target your prospects within their own unique buying journeys for more powerful marketing results.