Think of social storytelling like modern dating—grabbing attention is one thing but keeping the spark alive takes strategy. Your audience has plenty of suitors in their feed, so how do you move beyond a fleeting interaction and build a relationship that lasts?

In this session, we’ll explore how driving customer acquisition and retention efforts in today’s digital landscape demands authenticity, agility, and a deep understanding of what makes your audience tick. You’ll walk away with a clear framework for developing long-term connections through social content along with tactical ways to tap into the hidden storytelling gems within your organization.

After this session, you will be able to:

- Define and apply the five core drivers of authentic brand-consumer relationships: change, connection, confidence, communication and community
- Identify four essential content pillars that transform passive scrollers into engaged brand advocates
- Uncover hidden content opportunities within your organization and turn them into compelling social stories
- Measure success with two sets of KPIs to track success across content and community