Marketing leaders face a new reality today. You're tasked with driving measurable growth, proving ROI, and building brand equity—all while AI-powered platforms are shifting consumer behavior dramatically. The traditional inbound marketing playbook is no longer sufficient.

Join AI and content marketing expert Dale Bertrand for his playbook on updating your content strategy in response to generative AI, zero-click searches, and shrinking organic traffic. Refocus your content strategy to align with where your customers are, who influences them, and how they use AI for purchase decisions. This content workshop provides the strategic framework to make informed decisions and maximize content's contribution to business growth.
 
After this Masterclass, you’ll be able to:
- Update existing content for generative AI search engines.
- Create content that earns citations in AI overviews, search GPT, and other AI engines.
- Diversify content formats to include original research, data-driven content, and interactive tools.
- Embrace zero-click searches as opportunities to build brand awareness and engage with your audience.