Forget the technical jargon. This is 45 minutes of pure strategy. In this fast-paced session, you’ll get a practical toolkit to win in the new era of Generative Engine Optimization (GEO). We'll cut through the noise and focus on three specific, high-impact plays you can run immediately to improve how AI search models see and source your website. This isn't about overhauling your strategy; it's about making the critical adjustments that guide users from discovery to decision.
 
After this session, you’ll be able to:

• Execute the "Entity Map" Play: Move from an outdated keyword model to an entity-based approach.
• Run the "Answer First" Play: Reformat your content to provide clear, concise answers upfront, a structure highly favored by AI Overviews and voice search.
• Deploy the "Content Multiplier" Play: Maximize the reach of your best work by transforming existing content into additional formats favored by AI models.