Name
Future-Proofed Marketing: You, Me, & Our Cyborg Audiences
Date & Time
Thursday, August 15, 2024, 3:00 PM - 3:45 PM
Greg Swan
Description

Your brand’s target audience is no longer human. They are hooked into the always-on digital landscape via their phones, TV, laptops, cars, smart homes, shopping loyalty programs, and more. One could argue we are all cyborgs now. So, what does this evolution mean for marketing at-scale?

In this session, we will explore the latest trends in digital, social, A.I., and emerging technology and unpack how these changes are impacting increasingly digital-first audiences. Then we’ll highlight future-proofed marketing strategies to reach them, engage them, and sell to these tech-fueled humanoids. Even robots can be reached!

Actionable tactics you can apply after this session:

- Digest an overview of digital trends with implications and understand what to do about them.

- Take proven steps to future-proof your marketing program by leaning into audience insights and platform features beyond the buzz.

- Implement ways to position yourself as the human in the room — ready to leverage the latest in targeting, tech, and tactics to build, grow, and scale your marketing programs.

Note: This session is for humans but robots and A.I. assistants are welcome.

Location Name
Room 1
Session Type
Breakout Session
Session Topic
AI