Is your social feed an endless stream of branded, salesy promotional posts? Is your engagement rate flat? Whether your social strategy is based on posting sales and deals or building awareness, it is easy to get caught in a content rut. Today’s followers are more savvy and they don’t like brands and organizations forcing product down their throats. Third party content is not only more relatable to the everyday consumer, it’s more engaging and effective! In this session, you will learn how to build a library of branded UGC (user-generated content) and influencer content without breaking the bank!

Actionable tactics you can apply after this session:

· Identify fans and followers who can become content partners

· Curate the content that is right for your specific audience

· Build a library of content that can be used beyond your social platforms