In this session, you'll learn how advancing digital analytics maturity unlocks the potential for deployment of data-dependent strategies like personalization, predictive analytics, and AI and machine learning at scale.

We'll help you pinpoint where you truly are in the digital analytics maturity journey and how to move your company up the maturity curve so you can maximize the practical and strategic benefits of your data.

Actionable tactics you can apply after this session:

- Articulate to others internally how data analytics maturity enables more advanced marketing strategies and informed decision making

- Identify where you are and where you need to go in terms of data analytics maturity to advance your marketing strategies

- Take concrete steps to advance your data analytics maturity