Name
Lead with Confidence: Navigate (Constant) Change and AI Disruption
Date & Time
Thursday, August 15, 2024, 1:00 PM - 1:45 PM
Pamela Muldoon
Description

Today’s marketing leadership is expected to do more with less amid staffing changes; content creation efforts transformed by AI; and the relentless accumulation of daily tasks. As a marketing leader, your role is one filled with challenges, change and chaos. But it doesn’t have to stay this way, and this session will equip you with a leadership approach for embracing change and disruption.

Actionable tactics you can apply after this session:

  • Make small improvements to your process and workflow to yield more efficient outcomes
  • Essential non-marketing skills you can quickly apply to successfully lead your team
  • Move to being less tactical and more strategic in your leadership role
Location Name
Room 2
Session Type
Breakout Session
Session Topic
Marketing Operations