Today’s marketing leadership is expected to do more with less amid staffing changes; content creation efforts transformed by AI; and the relentless accumulation of daily tasks. As a marketing leader, your role is one filled with challenges, change and chaos. But it doesn’t have to stay this way, and this session will equip you with a leadership approach for embracing change and disruption.

Actionable tactics you can apply after this session:

• Make small improvements to your process and workflow to yield more efficient outcomes
• Essential non-marketing skills you can quickly apply to successfully lead your team
• Move to being less tactical and more strategic in your leadership role