Name
Become a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP Campaigns
Date & Time
Thursday, August 15, 2024, 11:15 AM - 12:00 PM
Senthil Govindan
Description

All of us interact with Amazon multiple times each day. Using insights from their online marketplace, Whole Foods, Prime Video, IMDB, and Twitch, Amazon demand-side platform (DSP) brings together audience data, compelling analytics and predictive capabilities to target audiences with high propensity to buy. And all this without needing cookies. These powerful targeting options are now available for marketers via Amazon DSP even outside of Amazon.com.

All of us interact with Amazon multiple times each day. Using insights from their online marketplace, Whole Foods, Prime Video, IMDB, and Twitch, Amazon demand-side platform (DSP) brings together audience data, compelling analytics and predictive capabilities to target audiences with high propensity to buy. And all this without needing cookies. These powerful targeting options are now available for marketers via Amazon DSP even outside of Amazon.com.

Learn how you can drive awareness with a bottom-line focus through the Amazon DSP by buying inventory on Connected TV, Video and App. The session will be interwoven with examples from Datawrkz's vast repository of successful case studies so you can get started with Amazon's audiences right away.

Actionable tactics you can apply after this session:

- Target potential customers searching for your competitors' products on Amazon

- Run CTV campaigns on Prime Video

- Attribute sales on Amazon from banner and video ads you show around the web

Location Name
Room 3
Session Type
Breakout Session
Session Topic
Programmatic
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