In this dynamic discussion, we'll delve into the intersection of Search Engine Optimization (SEO) and Artificial Intelligence (AI), exploring how embracing AI advancements can revolutionize your SEO strategy. From understanding the latest algorithms to leveraging AI-powered tools, we'll dissect Google's recent changes and equip you with practical insights to adapt and excel.

Actionable tactics you can apply after this session:

• Identify what Google's recent changes tell us about the direction of Search and how we can be prepared.
• Learn to view and utilize AI as a crucial marketing partner rather than a new threat.
• Understand the latest changes to Google's ranking factors and learn quick wins to stay ahead of your competitors.