How to Create a Social Media Influencer Playbook
Date & Time
Wednesday, August 14, 2024, 4:15 PM - 5:00 PM
Mary Moenning

Are you ready to unlock the power of social media influencers? Join this session for a chance to learn how brands of all sizes can identify and partner with social media influencers. From understanding the ROI to the contracting and content guidelines, Mary Moenning will share her experience through previous partnerships with brands like Hormel Foods, SKIPPY Peanut Butter, Mushroom Council, and AUTUMNCRISP Grapes.

Actionable tactics you can apply after this session

  • Know the Do’s and Don’ts of partnering with influencers
  • Maximize the ROI of influencer partnerships
  • Implement the latest best practices and legal considerations
  • Develop a playbook for how to run a social media influencer campaign
Location Name
Room 1
Session Type
Breakout Session
Session Topic