Name
Growing and Sustaining Your Marketing Team in Uncertain Times
Date & Time
Wednesday, August 14, 2024, 3:15 PM - 4:00 PM
Jessi Gurr
Description

In today's ever-changing landscape, digital marketers face unique challenges. Economic uncertainty has businesses tightening budgets, and the rise of AI brings robust DIY tools into the mix.

How can your marketing remain steady and achieve growth in these uncertain times?

In this session, we'll explore key strategies for staffing (retain top talent, empower professional growth, and efficiently manage remote teams); building recurring revenue streams for financial stability; and innovative ways to leverage AI and other technologies to enhance your service offerings and compliment staff, without losing the human touch that sets your team apart.

Actionable tactics you can apply after this session:

- Adapt to economic shifts and budget constraints.

- Apply effective team management techniques, maintaining a positive work culture in a remote/hybrid environment and empowering your team to grow professionally while fostering autonomy and knowing when to delegate tasks.

- Utilize AI tools to complement your company’s expertise and increase efficiency.

- Market your unique value proposition to grow your revenue stream

Location Name
Room 205
Session Type
Breakout Session
Session Topic
Leadership
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