Standout Social Storytelling that Builds Loyal Fans and Followers
Date & Time
Wednesday, August 16, 2023, 3:15 PM - 3:45 PM

We are now marketing to a generation that has grown up with social media their entire lives. This requires new approaches, quick thinking, and authentic engagement to reach them effectively. This session will provide recommendations and tactics for creating and implementing impactful social storytelling strategies that break through the noise and build loyal fans & followers.

Actionable tactics you can apply after this session:

  • Effectively audit your social strategy to ensure it is achieving maximum impact and is authentically sharing your brand voice
  • Take the right risks on social to stand out and build loyal fans and followers
  • Capitalize on the digital marketing trend of moving toward random and away from glossy
  • Better understand the importance of staying on trend, on brand, and [actively] on social (yes, that means Threads, too)
Location Name
Room 1
Session Type
30-minute Breakout
Session Topic
Social Media