Tobe Awo is the Founder of Data Techcon, a technology company that builds AI-powered learning apps and equips professionals and organizations through training and consulting to apply AI and data skills in real-world business scenarios.

Previously, she spent four years at Google on the YouTube Growth Science team, where she led data and AI-driven growth initiatives for subscription products. Her work combined applied analytics, experimentation, and predictive, generative, and agentic AI to inform global product-led growth strategy — contributing to a subscriber base of over 125 million.

Her work sits at the intersection of AI, data science, and growth, with a strong focus on growth marketing analytics and product analytics. She is an AI educator and tech startup advisor, while actively building AI consumer products at Data Techcon.