Name
                                    Marketing Shark Tank: Breakthroughs and Busts 
                                        Date & Time
                                    Thursday, May 16, 2024, 11:15 AM - 12:00 PM
                                        Speakers
                                    
                                
Description
                                    This interactive session puts marketers in the investors seat. Hear multiple go-to market plans with their budgets and expected returns. Evaluate which plans you’d support, which you’d modify, and which you’d steer clear of. Criteria will include budget, channels, projected return on ad spend.
Which are breakthroughs? Which are busts? Attend to find out.
After this session, you’ll be able to:
- Evaluate marketing plans for multiple industries
- Identify problematic marketing math
- Speak to C-Suite in terms of business impact and revenue
Location Name
                                    Room 3
                                        Session Type
                                    Breakout Session
                                        Session Topic
                                    Marketing Operations
                                        Skill Level
                                    Maven