Decoding Digital Marketing ROI: Unveiling the Power of Segmentation, UTMs, and ROAS for Powerful Business Growth
Date & Time
Wednesday, May 15, 2024, 4:15 PM - 5:00 PM
Chris Bosco

Dive into the essentials of tracking digital marketing spend versus return through segmentation, UTMs, and ROAS. Learn proven strategies for evaluating campaigns and driving bottom-line results, ensuring your marketing efforts translate into measurable value for your business. Explore real-world examples illustrating how these techniques have powered growth for industry leaders.

Actionable tactics you can apply after this session:   

  • Implement Segmentation Strategies: Start segmenting your audience based on demographics, behaviors, or interests to tailor your marketing efforts effectively. By targeting specific segments with personalized messages, you can increase engagement and improve ROI.
  • Utilize UTMs Effectively: Learn how to use UTM parameters to track the performance of your digital marketing campaigns accurately. By tagging your URLs with UTMs, you can identify which channels and campaigns are driving the most traffic and conversions, enabling you to optimize your marketing spend accordingly.
  • Focus on ROAS Optimization: Shift your focus from vanity metrics to Return on Ad Spend (ROAS) to evaluate the profitability of your marketing efforts.
Location Name
Room 1
Session Type
Breakout Session
Session Topic
Data & Analytics
Skill Level