Kansas City is passionate about their sports team – and for good reason! Behind the players’ success on the field are their hard-working creative and marketing teams who meaningfully engage fans throughout the year and foster beloved brands that maintain loyalty.

During this fun, informative panel discussion, we’ll dive into how the marketing leaders at a few of Kansas City’s leading sport franchises approach content development, partnerships, etc. that deliver memorable experiences for large fan bases. You’ll leave with inspiration and ideas that grow relationships with your company’s own “fandom”.

Moderator:
Lauren Teague, Founder of FANWAGN

Panelists:
- Jordan Giesler, Creative Director, Kansas City Chiefs
- Chris Hybl, Executive Director of Content and Creative, KC Current
- Chad Reynolds, Senior Director, Brand, Sporting Kansas City