Rob Davis is a 25+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS’ multimedia capabilities. He is known as an agent of change, helping reshape the agency as well as individual accounts and positioning for the future.

In his years at Starcom, Rob led the Allstate insurance account including Allstate Financial, and he won Gold Lions and Effies for media effectiveness. He also became a local/ regional media expert planning and buying local media for P&G, and later highly localized media for Anthem Blue Cross and Airbnb.

Since joining NOVUS, Rob has focused on helping evolve the agency with new service models, tools, and approaches, doubling down on their specialty in localized media. This has included shepherding the agency to win a coveted Independent/Small Agency of the Year award with AdAge and driving outstanding business results for clients.