Matthew Capala is the founder of Alphametic, an AI-forward SEO agency in Florida, and author of The Psychology of a Website. He has spent the last 20 years delivering results to clients ranging from emerging brands to some of the most recognizable, such as Quest Diagnostics, HomeTeam, and Kollmorgen. As a practitioner first, Matthew leads client strategy and operations at Alphametic, leveraging the latest strategies in SEO, generative AI, Google Ads, and conversion optimization. A former WPP agency leader and NYU adjunct professor, his work and ideas have been featured in Forbes, Inc., Entrepreneur, eMarketer, and Mashable. He is a charismatic speaker featured at top marketing events around the world, and holds three degrees, including an MBA in Marketing.