Melissa Harmston is a passionate, productive, and proactive leader at the forefront of the rapidly changing advertising industry. She is a Senior Manager of Sales + Partnerships at Spectrum Reach, the largest connectivity company in the United States with 30+ million households in 41 states. In her role, she helps advertising agencies and brands reach their target audience efficiently and affordably with scale and AI-driven, data informed tools. Melissa’s expertise is Streaming TV—she and her team’s primary focus is building programmatic CTV partnerships with independent agencies and brands. Melissa loves spending time outdoors, she is a fitness enthusiast, and her favorite moments are traveling with her husband and their two children.