Rishika Rishika’s research focuses on econometric modeling of consumer and firm decision-making. Her main research interests lie in the area of social media analytics, multi-channel retailing, online communities and marketing and public policy. Her research has been published in top-tier journals such as Management Science, Journal of Marketing and Information Systems Research.

Prior to joining NC State, Rishika was on the faculty at the Mays Business School, Texas A&M University and at the Moore School of Business, University of South Carolina. Rishika received her doctorate degree in marketing at the University of California, Irvine.