Datawrkz

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) Google Shopping Ads get conversion annotations. (Source: Search Engine Land) https://lnkd.in/dph2K_wP 2) Reddit eyes potential in search ads following Google traffic gains. (Source: Search Engine Land) https://lnkd.in/gec-YmCU 3) X will soon enable advertisers to create ad audiences with AI. (Source: Social Media Today) https://lnkd.in/dkSb5dc2 4) Prime Video launches shoppable ad units ahead of Amazon's first upfront. (Source: AdExchanger) https://lnkd.in/gd-U5fVS 5) AdGPT exits stealth to create AI-generated ads for SMBs. (Source: AdExchanger) https://lnkd.in/gAb7-UGK Click here to visit our website- bit.ly/4befWXA #google #googleads #reddit #amazon #primevideo #AI #socialmedia #advertising #adtech #programmaticadvertising #advertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) Google Performance Max for Marketplaces: Advertise without a website. (Source: Search Engine Journal)  https://lnkd.in/eQtrTdZe 2) Google Ads will pause low-activity keywords starting in June. (Source: Search Engine Land) https://lnkd.in/ePkrXgY5 3) TikTok announces expanded premium ad placement options. (Source: Social Media Today) https://lnkd.in/gYPjwJ3y 4) GSTV wants to turn gas stations into a video ad marketplace. (Source: AdExchanger) https://lnkd.in/gvFCK_af 5) Meta introduces new AI-powered advertising tools at NewFronts. (Source: EMARKETER) https://lnkd.in/gx25zF2z Click here to visit our website- bit.ly/4befWXA #google #googleads #meta #socialmedia #advertising #adtech #programmaticadvertising #advertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) Google delays third-party cookie phase-out to 2025 (maybe). (Source: Search Engine Land) https://lnkd.in/gz_AxsGu 2) Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee. (Source: Marketing Dive) https://lnkd.in/grcXDh9M 3) Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand. (Source: Marketing Dive) https://lnkd.in/gcTB-d3s 4) Reddit introduces Dynamic Product Ads. (Source: Search Engine Land) https://lnkd.in/gWj4H34G 5) Meta shares lead gen ad tips. (Source: Social Media Today) https://lnkd.in/dy5VwYPf Click here to visit our website- bit.ly/4befWXA #google #meta #reddit #amazon #socialmedia #advertising #adtech #programmaticadvertising #advertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) LinkedIn is all business with CTV. (Source: AdExchanger) https://lnkd.in/evrqryQG 2) New YouTube shorts ad opportunities for brands. (Source: Search Engine Journal) https://lnkd.in/dUKgj-45 3) Meta could launch Threads ads this year. (Source: Search Engine Land) https://lnkd.in/gT6hpK4A 4) Google expands auto ads with 'ad intents' sponsored links. (Source: Search Engine Journal)  https://lnkd.in/dPTUzPxS 5) X adds new streamlined ad set-up, using AI-based targeting. (Source: Social Media Today) https://lnkd.in/gx5CbNCT Click here to visit our website- http://bit.ly/3Ws4sM3 #google #linkedin #youtube #x #ai #socialmedia #advertising #adtech #programmaticadvertising #advertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) How advertisers can capitalize on vertical video. (Source: Search Engine Land) https://lnkd.in/gqjK_wup 2) Snapchat announces ad analytics partnerships to improve campaign insight. (Source: Social Media Today) https://lnkd.in/g8tAvJa9 3) TikTok launches enhanced ad placement controls. (Source: Search Engine Land) https://lnkd.in/dzSywPT2 4) What is the future of dynamic creative optimization (DCO)? (Source: AdExchanger) https://lnkd.in/ea3kjZMt 5) LinkedIn shares 7 insights for powerful online engagement. (Source: Search Engine Journal) https://lnkd.in/gUzDBrXw #google #linkedin #snapchat #tiktok #socialmedia #advertising #adtech #programmaticadvertising #advertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz

Ever feel like you thought of these amazing pair of Air Jordans, checked them out once and now all you see online are those pair of shoes? Find out the why and how of it👇🏼

Asian Americans alone account for 7% of the U.S. population (22 million) and control $1.3 trillion in purchasing power. They drive substantial economic value and market trends that offer advertisers significant opportunities. However, most advertisers use a one-size-fits-all strategy, which often underutilizes the audience’s potential. To create the most impact with an ad, the targeted audience needs to feel heard and seen. And the best way to ensure that for niche audiences is through effective multicultural advertising. Here’s what that means 👇 To evolve with the cultural fabric of America, advertisers need to understand the habits of Asian Americans—how much time they spend online and where, what they like, where they go, why they prefer streaming over TV, which festivals matter to them, etc. Advertisers then need to use these insights to be hyper-precise with their targeting and messaging. An ad campaign meant for a general audience will often need to be significantly changed to resonate with a multicultural one. We at Datawrkz pride ourselves on crafting campaigns for such niche audiences. AAPI Heritage Month is just around the corner. Let’s make the community feel heard. One multicultural campaign at a time. #digitaladvertising #multiculturaladvertising #asianamericans #community

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) Google explains why ad strength is ‘so important’ as it addresses industry concerns. (Source: Search Engine Land) https://lnkd.in/gVJg7b-r 2) YouTube analytics update: Impressions from new & returning viewers. (Source: Search Engine Journal) https://lnkd.in/dKkGrNCu 3) LinkedIn launches Connected TV and live event ads for B2B marketers. (Source: Social Media Today) https://lnkd.in/gBXGRGCv 4) Video ads dominate programmatic buying: Report. (Source: ET Brand Equity) https://lnkd.in/gRFn4SQw 5) What is the impact of having zero impression Google ad keywords/ad groups? (Source: Search Engine Journal) https://lnkd.in/gzJeuxF4 #google #linkedin #youtube #b2b #googleads #socialmedia #advertising #adtech #programmaticadvertising #advertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz

Chicago, we had the best time at Digital Summit Series! Jose A. Gonzalez and Senthil Govindan had enriching conversations with like minded individuals looking to take their digital advertising game to the next level. Senthil also had a great talk where a lot was discussed on why targeting the right audience and optimizing campaigns leveraging Amazon DSP’s unique capabilities is the tool to turbocharge your next campaigns. Can’t wait for the next chapter! #programmaticadvertising #digitalsummit #digitalsummitchicago #digitaladvertising #advertising #amazondsp #chicago #datawrkz

We were thrilled to be there as well! 🙌