Robb is a business and marketing strategist who has worked in the for profit and association/non-profit sectors during his career. In late June, he will move back into the association space after serving as SVP Integrated Strategy at Yes&.

Robb joined the Yes& leadership team to lead the agency’s teams and commitment to strategy, research and innovation. He came to Yes& from a 17-year career at the American Society of Association Executives (ASAE), where he was Chief Marketing Officer, Chief Strategy Officer, and other executive roles. He is well-known in the association community for applying ad agency techniques and approaches to association branding, event marketing, digital transformation, and change management, including tightening the relationship between marcom/creative strategy and business results. He launched the new product development/product management philosophy at ASAE. Lee has also been a champion of DE&I at ASAE and in the association industry.