Joanne Reiter is the COO of Socialfly, an award-winning marketing agency that helps brands communicate and resonate with target audiences through influencer marketing, paid media, social media and content creation. With over 19 years of industry experience, Joanne built Socialfly’s influencer marketing division prior to leading the agency’s operations. During her time as Director of Influencer Marketing, Joanne led strategic influencer campaigns for brands including Conair, Discovery, Vera Bradley and Dolby.