Your potential customers aren’t ignoring you. They’re overwhelmed. When the brain faces too many options and too much information, it defaults to the easiest choice, which is usually no choice at all. 

In this session, Mindy breaks down what actually happens in the brain during complex decisions and shows you how to use psychology, including ethical scarcity, to guide customers toward action instead of paralysis. You’ll leave with a framework you can apply to your messaging, funnel, and campaigns right away.

After this session, you’ll be able to:

• Spot the signs of decision fatigue in your funnel and strip out the friction that’s stalling customers.
• Apply scarcity in a way that helps customers prioritize, without resorting to pushy tactics that erode trust.
• Build messaging around how the brain actually processes decisions, so every touchpoint moves customers forward.