This talk provides guidelines and real-world examples of how to embrace AI for both better efficiency and optimized response to your email marketing programs. Empower your brand to transcend the generic while amplifying your team's bandwidth. 

Karen Talavera, 25-year email marketing veteran, explains how AI can positively impact the channel, and advises where and how to avoid its downside. The session also sheds light on AI-driven tech, innovations, and resources for:

- slashing campaign design and production times to generate fully coded, on-brand HTML marketing emails from simple prompts
- optimizing send-time, frequency and audience selection
- generating a testing strategy
- analyzing results
- deploying intelligent variations of emails and crafting behaviorally-triggered journeys to maximize ROI

End the AI freakout by learning how to leverage it to your advantage, where to apply it, and when to trust it.

After this session, you’ll be able to:

• Learn where you can increase productivity, save time, and reduce errors in email message creation, design, and coding with the use of AI. 
• Discover AI-driven data analysis and segmentation strategies for better audience targeting, development of journeys that resonate, and uncovering high-value cohorts. 
• Explore an approach to improving email strategy with data-driven testing and optimization plans, AI-powered campaign analysis, and predictive audience selection based on engagement.