In the battle for attention, the loudest room isn't always the most valuable. While global eyes turn to the U.S. for the Men’s World Cup this summer, a more profound shift is happening in the attachment economy: the rise of women’s sports as the premier ""brand-safe"" haven for authentic resonance.

This presentation explores why the lead-up to the 2027 Women’s World Cup is the most critical window for marketers to date, and how you can strategically and authentically reach consumers in this environment. 

After this session, you’ll be able to:  

• The Loyalty Premium: Understand why fans of women’s sports display significantly higher brand recall and purchasing intent than traditional sports audiences.
• Beyond the ""Pink Tax"": Move from surface-level support to solving the real human truths of female athletes and their massive, diverse global fanbase, and build campaigns that reflect these lived experiences. 
• The 15-Month Playbook: How to use the momentum of this year’s U.S.-based FIFA events to build a foundation for the 2027 Women’s World Cup and drive long-term loyalty for your audience.