An essential overview of navigating the 2026 SEO/AIO landscape, focusing on how AI has fundamentally shifted user search behavior and decision-making. It covers critical trends like the ""Query Fan"" user journey and the need for brand signals across all platforms. 

The session will explore best practices for modern site architecture, strategies for crafting an AI-inclusive search approach, and the critical tool of leveraging first-party data to build a measurable data-to-revenue conversion funnel.

After this session, you’ll be able to:

• Implement a successful AI-inclusive search strategy by creating unique, authoritative content and reinforcing technical elements like clear structure, clean code, and strong schema for indexability.
• Bridge the gap between search success and sales by employing first-party data tools to recover non-converting web visitors as usable emails, building proprietary data assets.
• Activate first-party data from tailored email drip campaigns to precision target paid media, nurturing leads and focusing spend on high-probability buyers.