Stop chasing tools and start building systems. 

This session explores how to leverage research-backed technology user adoption frameworks to turn overwhelming emerging platforms into operational imperatives. We will cover the best practices for architecting a "human-centered" infrastructure and the specific strategies needed to ensure your team embraces, rather than resists, the next generation of digital transformation.

After this session, you’ll be able to:

• Implement an "Adoptability Audit" for new MarTech: You will be able to apply a specific scoring framework to evaluate emerging tools based on their integration potential and ease of use, ensuring your operational budget is only spent on high-adoption assets.
• Design a "Human-Centered" Deployment Roadmap: Attendees will learn the exact steps to transition from "Big Bang" implementations to iterative, quick win rollouts that reduce user friction and accelerate time-to-value for AI initiatives.
• Build a Scalable Feedback Loop within your Team: You will gain the tactics to establish a recurring system of user-driven feedback, allowing your team to continuously optimize the infrastructure and maintain long-term operational stability.