In this session, you will discover ten principles for treating your marketing organization & strategy more like a media company. 

You will understand why the state of marketing is existential (never been harder, never been more important), and why taking a content-first approach to marketing is the key to building trusted, owned distribution for your business. 

After this session, you’ll be able to: 

- Understand and build with "The Audience Funnel".
- Turn your employees into influencers. 
- Stand up your own Morning Brew referral program. 
- Learn how to turn one flagship asset into 100 content pieces.
- Use AI as a force multiplier for your organization.