Social media is no longer just a marketing channel—it’s the engine driving culture, commerce, and consumer decision-making. In 2025, social is expected to surpass traditional search as the primary way people discover brands, make purchase decisions, and engage with content. From the explosion of AI-generated media to the rise of hyper-niche online communities, the rules of engagement are shifting fast.

Marketing leaders that fail to adapt will find themselves shouting into the void, while those that understand these shifts will build stronger, more loyal audiences than ever before. This session will break down the five biggest trends redefining social media and provide a roadmap for marketing leaders to navigate the new landscape with confidence.

We’ll dive deep into the critical forces shaping the future of social: the rise of “Chronically Online” consumers, who expect real-time trend adoption and seamless online-to-offline experiences; the new era of Social Selectivity, where audiences curate their feeds with ruthless efficiency, leaving brands with mere seconds to make an impact; and the rapid infiltration of AI, how culture is adopting it in content and ways to evolve your ideating in a world of AI-fueled feeds.

Each of these shifts presents both risks and opportunities—understanding them is the key to staying ahead.
 
After this session, you’ll be able to:
- Understand the shifts shaping social media today and how they impact your fandom
- Build strategies that resonate in a social-first world
- Leverage AI at the speed of social and unlock more creativity that engages your community