Americans aren’t doing well, as insights on the loneliness epidemic, societal shifts, social media use, etc. have uncovered.

But now, marketing leaders have the opportunity to create content that meets our clients’ goals without turning our friends and neighbors into dopamine addicts. This talk will introduce you to the one thing you need to do to build authentic happiness into your brand and content. You’ll leave with five proven strategies that produce inspiring content, each backed by real world examples and stone-cold facts.

After this talk, you’ll be able to:

- Understand the depth and causes of rising anxiety rates and how it’s impacting content consumption habits/needs.

- Rewrite your messaging to form positive emotional connections.

- Strategically brainstorm dozens of new content ideas that drive results and smiles alike.