AI is reshaping marketing, but that doesn’t mean your brand has to sound like a robot. In a time of hyper-automation and templated everything, audiences crave content that feels real, personal, and alive. This session is a battle cry for creativity with soul and strategy. Learn how to create campaigns that don’t just fill feeds but ignite action. You’ll walk away with the mindset to build something no algorithm can replace.

After this session, you’ll be able to:

• Implement a human-first storytelling framework that aligns emotion with execution
• Apply tactics for making your brand more real, across content, campaigns, and customer experience
• Use case study best practices and tools from Campfire to start meaningful fires in your audience’s mind