Most audience research is ignored because, frankly, it deserves to be. Cutsey personas, surface-level insights, and high-minded reports rarely translate into revenue-driving strategies. But in a landscape (and economy) where trust is everything, understanding your audience is the difference between winning loyal customers and losing them to competitors.
 
This session will show you how to strip away the fluff and turn audience research into an actionable, results-driven engine for marketing success. You'll learn how to collect the right data, extract powerful insights, and apply them in ways that boost conversions, customer retention, and brand trust.
 
After this session, you’ll be able to:
- Eliminate Waste: Identify and cut out ineffective or fluffy audience research tactics that don’t lead to real business impact.
-Get Actionable Insights: Learn a proven framework for turning audience data into campaigns that drive conversions and long-term brand trust.
- Close the Revenue Gap: Identify the disconnects between what your brand says and what your audience actually cares about—and close them fast.