This talk is a field guide for marketing leaders tired of content chaos and ready to build systems that drive results.
 
We’ll unpack how to rethink your strategy, elevate your voice, and make every piece of content do more, without burning out your team or chasing the algorithm.
 
After this session, you’ll be able to:
- Build a content operating system that starts with strategy, not tactics, so your team stops churning and starts converting.
- Walk away with a framework for auditing, repurposing, and distributing content across multiple formats and channels, built to get more mileage from every asset.
- Understand which content KPIs matter today, and how to measure business impact instead of just channel activity.