As AI and emerging technologies become deeply embedded in marketing workflows, it’s more critical than ever for all stakeholders and those affected by internal marketing activities to have a solid grasp of the technologies and digital strategies driving success.
 
This session will share strategies for building the digital IQ of your company, which will help drive marketing efficiencies and lead to more effective campaigns for complex organizations (franchises, multiple brands under one holding company, etc.).
 
After this session, you’ll be able to:
 
- Outline a key digital IQ learning agenda for multiple stakeholders.
- Position yourself as a digital IQ expert in your company.
- Implement strategies that increase the effectiveness of your marketing campaigns within complex organizations.