We know that today’s consumers crave authenticity, connection, and purpose. However, too few experienced marketers prioritize fostering an active community to fuel organic growth, increase engagement, and build long-term brand loyalty.
 
In this session, you'll learn how to turn passive audiences into engaged brand advocates through community-driven strategies, brand ambassador programs, and user-generated content (UGC).
 
After this session, you’ll be able to:
- Identify and activate brand ambassadors to amplify your message and create authentic content.
- Leverage UGC strategies that drive engagement and build trust with your audience.
- Create a framework for community-building that fosters meaningful connections and long-term advocacy.