Name
Fueling the Growth Engine: A Community-First Approach for Long-Term Brand Advocacy
Date & Time
Monday, June 2, 2025, 2:15 PM - 3:00 PM
Allyson Forstrom
Description

We know that today’s consumers crave authenticity, connection, and purpose. However, too few experienced marketers prioritize fostering an active community to fuel organic growth, increase engagement, and build long-term brand loyalty.
 
In this session, you'll learn how to turn passive audiences into engaged brand advocates through community-driven strategies, brand ambassador programs, and user-generated content (UGC).
 
After this session, you’ll be able to:
- Identify and activate brand ambassadors to amplify your message and create authentic content.
- Leverage UGC strategies that drive engagement and build trust with your audience.
- Create a framework for community-building that fosters meaningful connections and long-term advocacy.

Session Type
Breakout Session
Session Topic
Community / Brand Advocates / UGC