When leadership identifies external (or internal) changes and calls on the organization to pivot, your content strategy will suddenly become irrelevant. A big strategic shift means reexamining content priorities, projects and deliverables.

This session will discuss how content strategists/leaders can respond with a thoughtful and actionable plan including tactical approaches and communications.
 
After this session, you’ll be able to:
 
- Gain a clearer understanding of top pivots that businesses may face and how content can be impacted
- Apply approaches for managing content shifts end-to-end
- Develop content marketing messaging and communication ideas to help convey the benefits of a shift to your customers and stakeholders