Name
Time to Pivot: Reimagining Your Content Strategy to Support Evolving Business Priorities
Date & Time
Monday, June 2, 2025, 11:30 AM - 12:15 PM
Speakers

Description
When leadership identifies external (or internal) changes and calls on the organization to pivot, your content strategy will suddenly become irrelevant. A big strategic shift means reexamining content priorities, projects and deliverables.
This session will discuss how content strategists/leaders can respond with a thoughtful and actionable plan including tactical approaches and communications.
After this session, you’ll be able to:
- Gain a clearer understanding of top pivots that businesses may face and how content can be impacted
- Apply approaches for managing content shifts end-to-end
- Develop content marketing messaging and communication ideas to help convey the benefits of a shift to your customers and stakeholders
Session Type
Breakout Session
Session Topic
Content