Every marketing leader would like to maximize the revenue of every visitor, yet many are happy to invest significant resources to drive traffic to a website that only converts five percent of visitors (on average). Savvy marketers, like yourself, invest in conversion rate optimization (CRO) before ramping up advertising dollars.

In this presentation, Lewis will share the latest CRO strategies and tactics based on decades of experience and outline what works, what doesn’t, and why. This session will help you navigate the world of CRO by separating fact from fiction by diving into specifics, including the latest trends, tools, and case studies. You’ll leave armed with actionable insights based on real-world examples that will dramatically increase revenue from your existing website and marketing efforts for you and your digital team.

After this session, you’ll be able to:
- Gain insights into time-tested CRO best practices
- Understand evolving CRO trends in a post-AI world
- Apply real-world lessons based on recent case studies