We know that marketing is not solely a lead generator but can also help sales close deals faster by providing targeted content, automation, and data-driven insights.

This session will share how your marketing team can work more seamlessly with sales to help them engage more effectively with high-value prospects, move deals through the sales pipeline quicker, and increase average revenue per deal. You’ll walk away with the Conversion Code — the tools and strategies you need to accelerate the buyer’s journey and turn more clicks into contracts.

After this session, you’ll be able to:

-  Identify key touchpoints in your sales process where marketing can influence the buyer's decision-making process and accelerate the close.
- Leverage AI, CRM, and marketing automation tools to give reps real-time access to marketing insights, content recommendations, and prospect behavior, maximizing the impact of sales conversations.
- Build a feedback loop between sales and marketing that continuously refines messaging, improves lead qualification, and optimizes campaign effectiveness.