After consuming countless research papers and case studies, and nearly a decade of studying and talking to B2B marketers—a pattern emerges that connects high-performing marketers with exceptionally great jazz musicians: both reliably deliver the results they want through mastery, perseverance, and collaboration.

How do you move beyond the basics and create innovative, effective email campaigns? It turns out that the key isn’t more data—it’s your ability to see opportunities, collaborate, and improvise.

Through reliable research and the true stories of American jazz greats, we’ll plot a course to greater use of personalization, automation, and testing through learning to trust yourself. The legends of jazz always delighted us in ways we never expected, and you can put your creativity to work in your B2B emails, too. (No scatting required.)

Actionable tactics you can apply after this session:

- See how high performing marketers use testing for benchmarks (not for a free metrics boost)
- Understand how segmenting and personalized content work together
- Leverage real-time behavioral triggers that drive results
- Multiply efforts across your organization—without losing brand consistency