Ladies and gentlemen, the game is no longer afoot—it is algorithmic.

Imagine, if you will, asking the world’s most powerful minds—ChatGPT, Gemini, Claude—about your brand. Would their answers be precise and consistent… or as muddled as Homer Simpson explaining quantum theory?

You see, these large language models are not omniscient detectives—they’re clever guessers, weaving together patterns from oceans of data. And when the signals you send are faint, conflicting, or absent altogether… the story they tell? It’s fiction wrapped in a veneer of fact.

But fear not—for just as I trace muddy footprints through fog and misdirection, you too can deduce the truth of your AI presence.

After this session, you’ll be able to:

Understand where your brand stands in the minds of machines: Evaluate where and how LLMs mention your brand, whether the information is accurate, and what’s missing.
Know what signals you’re sending—or failing to send: Identify missing, outdated, or incorrect brand associations in AI-generated responses and understand their impact on search discovery.
Correct false leads, fill in the gaps, and ensure LLMs associate your brand with exactly what you intend: Develop a strategic approach to reinforce the right connections between your brand and key topics, improving visibility and relevance in AI-powered search.
Because in this new era, the question is not whether you are being mentioned… but how you are being remembered.

And my dear friends, the clues are already there.

You need only learn to observe.