If you asked ChatGPT, Gemini, or Claude about your brand, would they get it right—or deliver a Homer Simpson-level blunder?

This session will explore how to measure and analyze your brand’s AI visibility in both training data and real-time results; uncover critical content gaps or LLM hallucinations; and develop a strategy to give LLMs the right signals to better associate your brand with key topics.

Using The Simpsons as a guide (because let’s face it, if LLMs don’t link Homer to Duff Beer, something’s off), you’ll leave with a clear framework to assess, refine, and improve your brand’s AI presence for the best chance of success in AI-driven search.

After this session, you’ll be able to:

•  Assess Your AI Brand Visibility – Evaluate where and how LLMs mention your brand, whether the information is accurate, and what’s missing.
•  Uncover Content Gaps & Misalignments – Identify missing, outdated, or incorrect brand associations in AI-generated responses and understand their impact on search discovery.
• Strengthen Brand Signals for LLMs – Develop a strategic approach to reinforce the right connections between your brand and key topics, improving visibility and relevance in AI-powered search.