Connected TV (CTV) is no longer an emerging trend, but a dominant force, reshaping how audiences consume content and how digital marketers connect with them.
 
This session, led by an Executive from Google and the CMO of Tranzact, delves into the power of CTV advertising and provides actionable strategies to leverage its full potential. We'll go beyond the hype and explore a data-driven approach to CTV, revealing how to effectively target, measure, and optimize campaigns for maximum impact.
 
After this session, you’ll be able to:
- Implement CTV targeting tactics using contextual and audience data to improve campaign reach and engagement
- Utilize data-driven attribution models to accurately measure CTV campaign performance and demonstrate ROI to stakeholders
- Understand the value of cross-channel strategy of CTV vs. other digital channels to create a cohesive customer journey and maximize conversion rates