In this session, you’ll explore how the world of search is expanding far beyond Google. Platforms like TikTok, YouTube, Instagram, Amazon - even ChatGPT - are now key destinations for search behavior, and smart marketers are adapting fast. Russ Macumber breaks down what this shift means for SEO teams, content teams, brand and the broader marketing function.

He'll share what’s driving the rise of multi-platform search, and how to future-proof your brand’s visibility across all major, and relevant, discovery channels.

After this session, you’ll be able to:

• Identify and prioritize emerging search engines that matter for your audience - including TikTok, YouTube, Meta, Reddit, and LLMs like ChatGPT.
• Apply traditional SEO tactics in new contexts to impact performance on platforms beyond Google.
• Align SEO and brand teams across content, platform algorithms, and demand signals, to help your brand separate from your competition over the next 2 years.
• Take five practical steps to get your brand referenced by AI models and LLMs.