Ever wonder why some marketing teams are crushing it with AI while others are stuck in endless pilots and lukewarm adoption? The difference isn't budget or tech. It's how they handle the human side of AI transformation.
 
We’ve all been there. You’re excited about AI’s potential, but your creatives fear it’ll replace them, your best copywriter is quietly resisting, and half your team is nodding along while secretly feeling overwhelmed. Meanwhile, your competitors are leveraging AI to produce better work in half the time.
 
The real challenge isn’t AI itself, it’s getting people to trust it, embrace it, and integrate it into their workflows. In this session, we’ll focus on practical, people-first strategies to move AI from concept to action, ensuring your team sees it as an asset, not a threat.
 
After this session, you’ll be able to:
 

• Get Teams and Leadership on Board: Learn how to communicate AI’s value in a way that resonates with different stakeholders.
• Address Resistance to AI Adoption: Understand common fears (job security, loss of creativity, loss of control) and gain frameworks to navigate these concerns.
• Build AI Literacy Across Your Marketing Team: Develop an AI-ready team by identifying key skill gaps, fostering continuous learning, and empowering employees to leverage AI.
•  Make AI Integration Seamless and Practical: Identify high-impact, low-disruption AI use cases that improve efficiency and results without overhauling your entire workflow.
•  Create a Human-First AI Strategy: Find the right balance between automation, creativity, and strategic decision-making.