This interactive session puts marketers in the CMO’s seat. Hear four advanced paid advertising campaigns with budgets, techniques and expected returns. Evaluate which plans you’d support, which you’d modify, and which you’d steer clear of. Criteria will include budget, channels, and projected return on ad spend.
 
Which are breakthroughs? Which are busts? Attend to find out.
 
By evaluating diverse paid advertising campaigns in a collaborative setting, you'll sharpen your strategic thinking and uncover fresh ideas that amplify the impact of your own efforts.
 
After this session, you’ll be able to:
- Evaluate advanced paid advertising strategies across multiple industries and apply lessons learned on optimizing ROI
- Identify and correct flaws in marketing math, helping ensure your strategies are data-driven and ROI-focused
- Present paid advertising strategies to your C-Suite with clear business impact and revenue outcomes in mind