Name
AI Meets GA4: Harnessing Insights that Drive Conversions and ROI
Date & Time
Tuesday, June 3, 2025, 1:00 PM - 2:30 PM
Janet Driscoll Miller
Description

This workshop empowers marketing leaders to enhance their data-driven decision-making and maximize marketing impact by harnessing the power of GA4 and AI. Gain valuable insights into analyzing campaign performance, uncovering optimization opportunities, and leveraging AI-driven intelligence to refine strategies for higher conversions and greater ROI.
 
After this Masterclass, you’ll be able to:
 
- Master data extraction from GA4 using advanced tools that leverage the API for seamless access to key insights.
- Integrate AI with GA4 to automate data analysis, uncover hidden patterns, and predict emerging marketing trends.
- Translate data insights from GA4 and AI into actionable marketing strategies.
 

Session Type
Masterclass
Session Topic
Data & Analytics / AI