This workshop equips marketing leaders with the advanced skills to customize GA4 to their unique business needs, from configuring custom reports and tracking essential metrics to audience segmentation, conversion tracking, and attribution modeling.

After this Masterclass, you’ll be able to:
- Confidently navigate GA4 to extract meaningful user data with ease.
- Ensure accurate conversion tracking by properly setting up key metrics.
- Create and analyze custom reports using GA4 Explorations for deeper insights.
- Understand audiences in GA4 and how to use them beyond GA4 to enhance marketing strategies.