Content strategy is no longer just about keywords—it’s about creating high-quality, relevant content that algorithms recognize and reward. This session will teach you how to create a content strategy aligned with current search trends and user behavior in the AI era, using psychological principles to boost engagement and conversions.

After this Masterclass, you’ll be able to:
- Develop a content strategy that aligns with AI-driven search engines like Google, Bing, and SearchGPT.
- Create content themes (aka topic clusters) that appeal to both AI algorithms and human users.
- Use psychological insights to craft content that boosts engagement and conversions.